Launching a product through play

Introducing customers to a new product through play? No problem. Together with Mineralquelle Bad Knutwil AG, xappido developed a quiz that introduces consumers to the ingredients of the company’s newest product.

Guessing which herbs are in it

At this year’s LUGA, the central Swiss spring fair, Knutwiler is presenting its new soft drink “KNUTWILER Blüten-Minze” and inviting customers to guess the herbal and plant extracts it contains.

On the touchscreen at the fair stand

The solution built by xappido is presented at the exhibition stand on a large monitor and can be operated simply by touch. The quiz follows the client’s corporate design, offers an intuitive game design and comes with refreshing animations — entirely in the spirit of a soft drink.

More than a thousand players, and online afterwards

More than a thousand people took part in the game during the fair, most of them successfully. So that the quiz would remain available after LUGA as well, a hybrid approach was deliberately chosen.

With minimal additional effort during development, the quiz could also be made available online without any further work. That way anyone interested can play it comfortably at home in a browser or on their phone while out and about, and enter the competition.

Facts & Figures

• Designed and developed by xappido ag in Sursee
• Platform-independent quiz, running on all common operating systems and browsers
• Hybrid approach: usable at the fair stand on a touch monitor and online in a browser
• Archiving of rounds, results and participants (if desired)
• Built with modern technologies: HTML5, CSS, JavaScript, Angular, Electron and Windows Azure